Back to home
Design concepts for different kinds of business.
A good website starts with what your customers need to do first: call you, book, or buy. These four layouts show how the same ingredients can be arranged very differently.
Concept designs for fictional businesses. These are not client sites.
Local food and drink
Concept: Harbour Street Bakery
harbourstreetbakery.example
Harbour StreetOrder ahead
Baked before you wake up.
Sourdough, pastries and coffee from a small kitchen near the harbour.
See today's bakesOpeningTue to Sat, early
TodaySourdough, buns
Find usHarbour Street
What it does: puts opening times and today's bakes in front of visitors immediately, since that's what most people are looking for.
Trades and emergency services
Concept: Kestrel Heating and Plumbing
kestrelheating.example
Boiler broken? We can help.Call 01234 567 890
Heating fixed, properly.
Boiler repairs, servicing and new installations from a local, qualified engineer.
Call nowBoiler repair
Servicing
New boilers
Fully insuredFixed quotesLocal engineer
What it does: makes the phone number impossible to miss, because visitors with a broken boiler want to call, not browse.
Health and wellbeing
Concept: Larch Physiotherapy
larchphysio.example
Move comfortably again.
Friendly, one-to-one physiotherapy for aches, injuries and recovery.
Book an appointmentTalkTell us what hurts.
AssessWe find the cause.
RecoverA plan you can follow.
What it does: keeps things calm and clear, and explains what happens at the first visit to put nervous new patients at ease.
Small online shop
Concept: Thread and Needle Boutique
threadandneedle.example
Free delivery on orders over £50
THREAD & NEEDLEBasket (0)
Made to be worn all year.
Shop the collectionLinen shirt£48
Wool scarf£32
Canvas tote£24
Knit hat£22
What it does: leads with products and prices so shoppers can start browsing straight away.